EUROSUMMIT 2025: WHat to Expect

After 12 successful summits and 7 years in Playa Grande, Costa Rica, we are pumped to bring the Surf & Sales magic to Europe in October 2025. While we are still firming up some details prior to opening up reservations, we know enough to be very excited.

Eurosummit 2025 in Peniche, Portugal, will offer 2 distinct experiences: one for guests who have never surfed or surfed only a few times, and one for more experienced surfers (no need to be a pro, just beyond a beginner level).

New surfers will receive instruction and surf at the same location every day, whereas experienced surfers will explore a variety of world-class breaks up and down the coast. All guests will be staying in the same incredible beachfront villas, and enjoying meals, massages, a sauna, and other activities together. Read on to learn more!

New Surfer Experience

What’s included:

• Daily SURF instruction at a beginner-friendly beach

• Surfboard and wetsuit rentals

• Luxury Beachfront Villa (Shared or private rooms)

• Professional Private CHEF-PREPARED MEALS

• GROUND TRANSPORTATION TO/FROM LISBON AIRPORT

• DAILY SALES AND LEADERSHIP WORKSHOPS

• 1:1 CAREER COACHING SESSION WITH S&S FOUNDERS

• PROFESSIONAL SURF PHOTOS AND VIDEOS

OPTIONAL:

• IN-HOUSE MASSAGE THERAPY

• SAUNA AND STEAM ROOM

Intermediate+ Surf Experience

What’s included:

• Daily TRANSPORTATION TO WORLD-CLASS SURF BREAKS LIKE SUPERTUBOS, PENICHE, AND MORE

• WETSUIT RENTALS (SURFBOARD RENTALS AVAILABILE IF YOU PREFER NOT TO FLY WITH BOARDS)

• Luxury Beachfront Villa (Shared or private rooms)

• Professional Private CHEF-PREPARED MEALS

• GROUND TRANSPORTATION TO/FROM FROM LISBON AIRPORT

• DAILY SALES AND LEADERSHIP WORKSHOPS

• 1:1 CAREER COACHING SESSION WITH S&S FOUNDERS

OPTIONAL:

• IN-HOUSE MASSAGE THERAPY

• SAUNA AND STEAM ROOM

• SURF COACHING AND VIDEO ANALYSIS
  Surf & Sales has always helped attendees up their sales skills, for our Euro edition we also wanted to help our attendees to level up their surf game. For intermediate surfers and above, we will be offering an optional package for daily coaching and video analysis with Shannon Ainslee, ISA Trainer and coach of the Norwegian Olympic Team.

About THE S&S Team

ABOUT RICHARD

It's always about the human to human connection. Whether it's personal or professional, or as Richard likes to call it "Per-fessional", Creating space for authentic relationships is the primary reason Richard, Scott and Jeff created Surf and Sales. "We weren't getting what we wanted out of traditional sales conferences, so we decided to make our own based on what we knew people truly craved, community. We knew the strongest relationships are built during the 'in-between' moments even more than any session someone attends, so that's what we created." 

Bringing humanity back into sales is the foundation of Richard's GTM and sales training philosophy. With 20+ years of sales and Saas experience he helps organizations grow and scale their sales team into real and measurable results. He's the author of The Seller's Journey, co-host of The Surf and Sales podcast and is a 4x Salesforce Top Sales Influencer to follow.  He firmly believes you're never too old to learn how to surf. Speaking from real experience of course.